What is SUBARU?
A brief summary of what Subaru does.
Pursuing our Goal of “Delivering Happiness to All”
The Subaru Group, by no means a large automaker, is implementing a business model centered on selection and concentration of limited management resources, creating added value, and pursuing uncompromising differentiation. That has led our customers and dealers to say that Subaru is a “different kind of brand.”
As we prioritize our customers, who have made Subaru a brand unlike any other, we are tasked with continuing to evolve the Subaru Difference, unwavering even as the eras and environments change. We are also tasked with offering our customers Enjoyment and Peace of Mind, and delivering happiness. Our goal of becoming a company “delivering happiness to all” is something that we have learned from the behavior of our customers. We will continue to pursue our goal of delivering happiness to people, society, and even Earth.
Subaru's History of Value Creation
Since changing the company name to Subaru Corporation in 2017, we have deepened our ties with customers by creating new technological value. The aerospace business leads the Japanese aerospace industry and has a proven track record in the development and production of a wide variety of aircraft.
Value Creation Process
At a Glance
Ratio of Net Sales by Automobile 96.7%
The business at the core of Subaru is automobile division. Our history as an automaker began with the launch of the Subaru 360 in 1958. Since then we have worked continually to provide new value in automobiles by developing new categories based on our core technologies, such as the horizontally-opposed engine and symmetrical all-wheel drive (AWD), and by creating new technological value, including EyeSight*, the world’s first driver assist system. These actions have deepened our ties with customers.
* EyeSight is the first driver assist system to provide all functionality solely through the use of stereo cameras
In recent years, we have positioned the U.S. as an important market, with a strategy of concentrating limited resources in fields in which we should extend our strengths and advantages, including product lineups focused on SUVs and sports models. We provide Enjoyment and Peace of Mind through high value-added products. In addition, we are working to create ever-better cars in our alliance with Toyota Motor Corporation, bringing together our mutual strengths.